This is a must-read book for entrepreneurs, executives and businessmen. And also for managers who are working on launching a new product or service. What makes this book so crucial is that it allows you to evaluate whether your venture will fly before you put in your time, effort and money? Will your opportunity attract customers and money? Will the fish bite? Will your business be sustainable?
The lessons learnt are not specific to software or computer industry and are applicable to wide range of businesses. The book builds a seven domain analysis, focusing on your industry, market and team, to analyze the opportunity.
The first chapter is freely available.
by John Mullins
The New Business Road Test helps entrepreneurs and business professionals avoid impending disaster. It shows them how to enhance their chances of winning customers and capital and actually achieve their entrepreneurial dreams!
Chapter 1 is a 'must read' as it provides a framework for assessing the seven domains that characterise attractive opportunities. Downloadable from:
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